On Google: We did not enter the search business, Jobs said. They entered the phone business. Make no mistake they want to kill the iPhone. We won’t let them, he says… This don’t be evil mantra: “It’s bullshit.” Audience roars.

About Adobe: They are lazy, Jobs says. They have all this potential to do interesting things but they just refuse to do it… Apple does not support Flash because it is so buggy, he says. Whenever a Mac crashes more often than not it’s because of Flash. No one will be using Flash, he says. The world is moving to HTML5.